anewera

anewera is a purpose-built infrastructure platform designed to make businesses visible, understandable, and contactable by AI agents. As the first curated, agent-readable business directory, anewera solves a critical problem for companies in the age of conversational AI: when users ask ChatGPT, Claude, Gemini, or Perplexity for business recommendations, these AI systems need structured, machine-readable information to provide accurate answers. Without this infrastructure, businesses remain opaque to AI systems, missing out on potential leads and customer inquiries generated through AI-driven conversations.

The platform creates an agent-ready profile for each company, complete with standardized machine-readable files including llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These technical components allow AI systems to find a business, understand what it offers and for whom, and contact it through permissioned actions such as requesting a quote, scheduling a meeting, asking a question, or requesting a callback. Crucially, private recipient details remain hidden throughout this process; every contact runs through published, approved actions that protect both the business and the requester.

anewera is deliberately curated to maintain quality and trustworthiness. Every profile is verified through one of two paths: paid entries verify themselves through active payment (spam profiles do not pay), while free entries require a personal verification call. The platform currently caps free invitations at 30 per day, reflecting the genuine capacity for personal verification rather than a marketing tactic. With a current German-language Swiss layer at anewera.ch, the platform is expanding its reach to serve businesses that want to be found by AI agents operating in specific geographic and linguistic markets.

Agent-Ready Profile Generation

Each company receives a comprehensive, machine-readable profile that includes llms.txt, agent.json, agent.md, and a live MCP endpoint. These standardized files provide AI systems with structured context about the business, including its services, target audience, geographic region, and approved contact methods. The profile generation process analyzes the company's existing website within approximately 60 seconds, transforming human-readable content into structured data that AI agents can parse, understand, and act upon.

Permissioned Contact Actions

Businesses define exactly which types of interactions they want to allow through their agent profile. Available actions include requesting a quote, scheduling a meeting, asking a question, or requesting a callback. All contact requests are routed through anewera's infrastructure, which verifies the request, structures the information, and delivers it to the business's inbox via email. Private contact details such as phone numbers or email addresses are never exposed to the requesting AI agent or end user, ensuring privacy and security.

Dual Verification System

anewera employs two distinct verification paths to maintain directory quality. Paid subscribers verify their identity through active monthly payments, as spam profiles typically do not pay for subscriptions. Free entries, which are limited to 30 curated invitations per day, require a personal verification call with the anewera team. This dual approach ensures that every profile in the directory is genuine, trustworthy, and belongs to a real business, making the directory reliable for AI agents that depend on accurate information.

Live Machine Surface and API Access

Every profile in the directory is accessible through a live machine surface that includes an open Agent API and MCP endpoint. Developers and AI systems can query the directory programmatically using standard HTTP requests, accessing tools such as search_companies, read_company_profile, and prepare_contact_request. This technical infrastructure allows AI assistants to seamlessly integrate anewera data into their responses, providing users with accurate business recommendations and enabling direct contact through approved channels.

Local Business Discovery by AI Assistants

When a user asks ChatGPT or Claude for a recommendation, such as "Best fiduciary for a startup in Zurich" or "Relocation service for a family moving to Basel," the AI assistant can query anewera's directory to find verified, machine-readable business profiles. The assistant retrieves structured information about each business, including services offered, geographic coverage, and contact methods, then presents the most relevant options to the user. This ensures that AI-driven recommendations are accurate, current, and actionable.

Automated Quote and Meeting Requests

Businesses listed on anewera can receive structured, permissioned contact requests directly in their inbox. For example, when an AI agent determines that a user needs a quote from a specific service provider, it can trigger a "request_quote" action through the anewera infrastructure. The request is formatted, checked for completeness, and delivered to the business via email. The business receives a verified lead without exposing its private contact information, streamlining the lead generation process while maintaining security.

Multilingual and Regional Business Visibility

With its German-language Swiss layer at anewera.ch, the platform is particularly valuable for businesses operating in specific linguistic and geographic markets. Companies serving expats in Switzerland, offering tax filing for self-employed individuals, or providing Pillar 3a independent advice can ensure they are visible to AI agents that field queries in German or about Swiss-specific topics. This regional focus helps businesses capture leads from users who rely on AI assistants for localized recommendations.

Competitive Intelligence and Market Positioning

Businesses can use anewera to understand how their company appears to AI agents compared to competitors. The platform offers a free profile check that analyzes what ChatGPT and other AI systems currently read about a business. Companies can see their "agent readiness" score, including whether their public content is readable, services and region are structured, contact functions are approved, and they are listed in the agent index. This insight helps businesses optimize their online presence for AI agent discovery.

How does anewera ensure my business profile is accurate and up to date?

anewera analyzes your existing website content to generate your initial agent-ready profile. The platform extracts structured information about your services, target audience, geographic region, and contact preferences from your public website. You can then review and confirm these details during the setup process. For paid subscribers, the profile remains active as long as the subscription is maintained, and you can update your information at any time through your account dashboard. The active payment serves as ongoing verification that your business is legitimate and operational.

What types of requests can AI agents send to my business through anewera?

You control exactly which contact actions you want to enable on your profile. Available options include requesting a quote, scheduling a meeting, asking a general question, and requesting a callback. When an AI agent or end user triggers one of these actions, the request is formatted, structured, and delivered to your specified email inbox. You receive a clear notification that includes the requester's details and the nature of their request, allowing you to respond promptly without exposing your private contact information to the public or to AI systems.

Is anewera only for businesses in Switzerland?

While anewera currently has a dedicated German-language Swiss layer at anewera.ch, the platform is designed to serve businesses in any location. The infrastructure supports multiple languages and geographic regions, with the Swiss layer representing the initial focus. Businesses outside Switzerland can still create profiles and be discoverable by AI agents. The platform's technical foundation, including llms.txt, agent.json, and MCP endpoints, is language-agnostic and works with any business that wants to be visible to AI systems.

How does the free invitation process work?

anewera hand-picks up to 30 companies per day and invites them by email to a lifetime free entry. To unlock this free profile, you participate in a short verification call with the anewera team. This call confirms your business details and ensures your profile is accurate. The 30-per-day limit reflects the team's capacity for personal verification calls, not a marketing strategy. This cap applies only to free profiles and never to paid entries, which can be created at any time without waiting.

anewera offers two ways to join the directory. The self-service option costs CHF/USD 29 per month and becomes live immediately after payment. This paid subscription includes no waiting period: you check your website in the chat, confirm your details, pay, and your profile is live and contactable for AI agents right away. The active payment serves as verification, as spam profiles do not pay. The alternative is a free entry available by invitation only, with up to 30 curated invitations sent per day. Invited companies receive a lifetime free entry unlocked through a short verification call. This cap on free invitations applies only to free profiles and never to paid entries.