Masset

Masset is an AI-powered digital asset management (DAM) platform designed to centralize, organize, and distribute all of a company's business content. It provides a single, searchable home for every deck, one-pager, image, video, document, and file, ensuring that teams always work with on-brand, up-to-date materials. The platform is built for marketing, sales, enablement, partner, and operations teams across industries who struggle with content chaos, version control, and story drift. What truly differentiates Masset is its deep integration with the AI tools teams already use, such as ChatGPT, Claude, Copilot, and Cursor. Through an MCP (Model Context Protocol) server, Masset plugs approved content directly into these AI tools, enabling them to generate drafts, answer questions, and create materials based on the company's actual, approved content rather than generic guesses. This prevents story drift at machine speed and ensures that every AI-generated output is accurate, on-brand, and cites real company materials. Masset also offers unlimited seats, month-to-month billing, SOC 2 compliance, and a strict policy of never training AI models on customer data, making it a secure and scalable solution for any organization.

Unified Library with Natural-Language Search

Masset provides a central repository where all assets live, including presentations, PDFs, videos, images, and documents. Users can find any asset in seconds using natural-language search, simply describing what they need. The library maintains version control, so only the most current files are accessible, eliminating the confusion of multiple outdated versions.

MCP Server for AI Tools

This core feature connects Masset's approved content library directly to popular AI tools like ChatGPT, Claude, Copilot, and Cursor. When a team member asks an AI to draft a document or create a presentation, the AI pulls from the company's approved content via the MCP server. This ensures that AI outputs are factually accurate and consistent with the brand, rather than generic or hallucinated.

Myca AI Assistant

Myca is an AI assistant that operates within Slack and Microsoft Teams. Team members can simply ask Myca for any asset, such as the latest pricing deck or a case study, and receive the correct, current version instantly. This eliminates the need to dig through shared drives, email attachments, or chat threads, saving significant time and reducing frustration.

Trackable Shares with CRM Writeback

Masset allows users to share assets via trackable links. When a recipient opens a shared document or video, Masset logs the activity and can write that engagement data back into CRM systems like Salesforce or HubSpot. This provides sales and marketing teams with clear visibility into what content prospects are actually using, enabling more informed follow-ups and content strategy.

Sales Team Content Access

A sales representative preparing for a prospect meeting can ask Myca in Slack for the latest pricing deck, battle card, or case study. Within seconds, they receive the correct, approved version. This eliminates the frantic last-minute search for files and ensures every prospect interaction is backed by current, on-brand materials, increasing credibility and close rates.

Marketing Content Distribution and Analytics

Marketing teams can upload new one-pagers, blog posts, or product videos to Masset and distribute them via trackable links. They can then monitor which assets are most viewed, by whom, and for how long. This data, written back to the CRM, helps marketing understand content effectiveness and refine their strategy based on real engagement metrics.

AI-Powered Draft Generation

When a content manager needs a draft of a new case study or a sales enablement document, they can prompt an AI tool like ChatGPT or Claude. Because Masset's MCP server connects the AI to the company's approved library, the AI drafts content that accurately references existing materials, uses correct terminology, and maintains the brand voice, saving hours of manual research and rewriting.

Multi-Team Version Control

When a product update occurs, the marketing team updates the relevant one-pager and pricing deck in Masset. Because all assets are centrally managed and versioned, any board, tracked share, or Slack answer that previously referenced the old file automatically points to the new version. This ensures that sales, partners, and operations always use the most current information without manual updates.

How does Masset ensure AI tools use my company's correct content?

Masset uses an MCP (Model Context Protocol) server that acts as a bridge between your approved content library and AI tools like ChatGPT, Claude, Copilot, and Cursor. When an AI tool is asked to generate content, it queries the MCP server for relevant, approved documents. This prevents the AI from guessing or using outdated information, ensuring all outputs are accurate and on-brand.

Is my data safe and private with Masset?

Yes. Masset is SOC 2 compliant and has a strict policy of never training AI models on customer data. Your content remains yours and is not used to improve or train any third-party AI models. The platform also supports your own permissions, ensuring that only authorized team members can access specific assets.

How does version control work when I update a file?

When you update a file in Masset, the new version is saved and the old version is archived. Every tracked share link, every board, every Slack answer from Myca, and every AI draft that previously referenced the old file automatically points to the new version. This means you fix the content once, and it is fixed everywhere, eliminating the manual version chase.

Can I track who views my shared content?

Yes. Masset provides trackable share links that log when a recipient opens a file, how long they view it, and what they interact with. This engagement data can be written back into your CRM, such as Salesforce or HubSpot, giving your sales and marketing teams valuable insights into prospect interest and content effectiveness.